“People are sick of the monotony of big-brand clothing,” claims Jesse, co-owner of F as in Frank. “People strive for uniqueness.” Jesse and his brother, co-owner Drew, recognize the value of standing out in a crowd. They combine their keen fashion sense and family connection to the world of vintage clothing to provide Vancouver’s fashionistas with the city’s best array of cutting edge, one-of-a-kind repurposed clothing.
“Most of our stock is one of a kind,” Jesse says, “which gives you the opportunity to look different than everyone else, while being fashionable.” Beyond just standing apart from their peers though, shoppers at F as in Frank experience the rush of discovery when they find that perfect piece.
“The thrill of the hunt is huge,” explains Jesse, “finding one really interesting, unique garment can definitely breathe life into a crummy day.”
