I purchased what was labelled Farmer's Market Cinnamon Swirl Loaf Cake. When I sliced it, I could smell chocolate and when I ate it, it was chocolate I tasted - no cinnamon whatsoever. This apparent mislabelling and/or mispackaging could have dire consequences for anyone with a chocolate allergy! I went back to the store to point this potential problem out and just got fluffed off and offered a refund. The loaves involved have the lot number ML2 A 093 W 03:07.